Starter vs Professional — the honest upgrade signals

# You're capped at 1 tech and you just hired The obvious one. Starter is literally one paid technician seat. If you're scaling to a second truck, Professional is what you need. # You're leaving money on the table on price The AI Assistant and Route Optimization on Professional will typically recover their $120/mo cost differential in the first two weeks of use. # Your recurring revenue is stalling Memberships, Smart Follow-ups, and Job Templates are all Professional-tier. If you want to systematize recurring revenue, upgrade. # You're at 400+ clients Starter caps at 500 clients. If you're within 20% of that number, you'll hit the wall sooner than you think. Upgrade before you get blocked. # You're growing but not there yet Stick with Starter. The plan is designed for the "solo pro" reality — one truck, 100-400 clients, predictable margin. Don't overpay for capacity you're not using yet.